Google has updated its ‘video best practices’ to their help document with a new section around how to help your video gain maximum exposure in Google Search. The updated section says “to give your videos maximum exposure, create a dedicated page for each video, where the video is the most prominent subject on the page.
Dedicated page for video content
In short, if you want the video to perform its best in Google Search, Google said place that video on its own dedicated page, and make sure the video is placed in the “most prominent” area of the page.
Google said not only should you place the video on its own dedicated page but also it should be placed in as “prominent subject the on the page.”
Rich results may require it
Google also added that some Google Search features, like key moments, live badges, and some rich results, require the video to have its own dedicated page. Google wrote “Some features require that type of video page, including Key Moments, the Live Badge, and other rich result formats.”
Video placed in multiple locations
Google said this is not to say that you cannot place the video on other pages of your website – you can. Google said “it’s fine to include the same video on both a dedicated page and its original page alongside other information, like a news article or a product detail page.” But you should also look for a way to place this video on its own dedicated page.
Why we care
Here Google is providing direct and clear advice that if you want your videos to perform better in Google Search, then give that video its own dedicated landing page, with prominent placement on that page.
It probably also makes sense to add the video title, description and even the transcript of the video on that page.
Photo credit: Rajeshwar Bachu